On November 10, 2026 Adobe announced at its MAX event in Miami that it is adding new generative AI features to Photoshop, Premiere, Illustrator, InDesign and other Creative Cloud apps, and that it is launching a Model Context Protocol (MCP) to expose those features to external chatbots such as ChatGPT, Claude and Gemini. The company also revealed a private‑beta prototyping tool called Builder in the Firefly app, new on‑brand graph creation, an image‑editing tool for selective changes, and an AI‑powered video assembly feature. Adobe vice president Deepa Subramaniam said the MCP will initially expose a set of endpoints across Illustrator and Photoshop while the firm gathers user feedback.
The MCP creates a standardized way for third‑party AI agents to invoke Adobe’s creative functions, potentially turning Adobe’s suite into a core infrastructure layer for generative workflows across the AI ecosystem. By embedding AI deeper into its flagship tools, Adobe strengthens its competitive moat against rivals like Canva and Figma and positions itself to capture a larger share of the growing AI‑augmented design market.