Aura announced on November 10, 2026 that it is launching a new 10‑inch Ink e‑ink photo frame priced at $349, a lower‑cost follow‑up to its 13‑inch $499 model. The new frame uses E Ink’s Spectra 6 display enhanced with three additional proprietary colors—off white, mustard, and orange—thanks to a collaboration with E Ink, and its proprietary dithering algorithm smooths color transitions for higher perceived resolution.
The price drop and improved color fidelity make e‑ink photo frames more competitive against traditional digital frames, potentially expanding the niche market for premium home décor tech. Aura’s technical differentiation through dithering and color expansion could pressure rivals to adopt similar hardware partnerships or software enhancements to stay relevant.