On November 12, 2026, Nectar, the AI‑powered marketing operating system founded by former Meta employees Misbah and Farah Uraizee, announced its new “Creator Agent” that automates creator discovery, outreach, contract management and performance tracking. The agent claims to search more than 300 million creator profiles, analyze video content for brand fit and safety, and generate personalized brand‑voice messages. By handling these tasks, the agent is intended to replace weeks of manual spreadsheet work for marketing teams.
The launch comes as U.S. creator advertising spend is projected to hit $44 billion in 2026, making scalable, safe influencer workflows a critical competitive advantage. By automating discovery and brand‑safety checks, Nectar could lower the cost of managing hundreds of creator relationships and pressure rivals such as Aspire and GRIN to accelerate their own AI offerings.