On Nov 10, 2026 Rocco launched the Mini Mini, a desktop version of its mini fridge that holds 12 standard 12‑ounce cans and can cool down to 41°F. The unit is priced at $295 and offers a $50 discount when purchased with a full‑sized Rocco Classic or Essential fridge, and it currently ships only in Stainless Steel while other colors are announced. The Mini Mini features 360‑degree ventilation with refrigeration mechanics underneath, allowing it to sit flush against a wall, but it lacks the smart‑beverage recognition feature of larger models.
The launch expands Rocco into the lower‑price countertop segment, potentially attracting customers who balk at the $1,999+ price of its larger fridges and increasing overall market share. By bundling a discount with full‑size models, Rocco creates a cross‑sell incentive that could boost sales of higher‑margin appliances.